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Yuengling launches patriotic cans just in time for Memorial Day

D.G. Yuengling & Son, Inc. announced Wednesday the return of limited-edition Team Red, White & Blue Stars & Stripes cans.
Credit: WNEP

POTTSVILLE, Pa. — Yuengling is bringing back its limited-edition patriotic cans just in time for Memorial Day.

D.G. Yuengling & Son, Inc. announced Wednesday the return of limited-edition Team Red, White & Blue Stars & Stripes cans.

The Traditional Lager cans support Yuengling’s partnership with military veteran nonprofit Team Red White & Blue as part of Yuengling’s Summer Celebration, the brewery’s annual initiative supporting our nation’s heroes and military veterans.

The new 2024 cans are emblazoned with a bold new red, white and blue thematic, and both the Stars & Stripes and Team Red, White & Blue logos. These cans are just one of the many ways Yuengling values and pays tribute to the service men and women in our country.

The annual release of the special cans marks the start of summer and the height of Yuengling’s Stars & Stripes program activity. 

Lee Brice, multi-Platinum selling American country music star, highly decorated songwriter, and official Brand Ambassador for Yuengling Traditional Lager, is once again headlining a free, family-friendly concert celebration in Yuengling’s hometown of Pottsville, PA, on July 13, 2024.

“As the Oldest Brewery in America, our 195th milestone is special, and we take great pride in this year’s new Team RWB design on our important flagship Lager cans,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member. “We are grateful to partner with Team Red, White & Blue, an organization that shares our devotion to the men and women who have served as our nation’s heroes.

“The Stars & Stripes cans that feature our logo is a great visibility-builder for Team RWB,” said Mike Erwin, Executive Director of Team Red, White & Blue. “We are honored to partner with Yuengling and receive their generous support through their Stars & Stripes program. Their donations enable us to enrich the lives of veterans and provide opportunities to help them build healthier lifestyles for years to come.” 

“Over these past years, I’ve come to know more and more of the Team RWB members, and I continue to be impressed with their efforts in building America’s leading health and wellness community for veterans,” said Lee Brice.  “I applaud Yuengling’s efforts to support Team Red, White & Blue with these limited-edition Lager cans and look forward to being part of the American pride and enjoyment that these cold Yuengling beers will bring all summer long.”

 

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