Although he was attracted to the challenge of building an ultra-fast, zero-emissions vehicle, James says he was even more attracted to an ultra-fast, zero-emissions vehicle that would make people angry, or, at the very least, confuse them. He is a guy who built his career with a welding torch in one hand and a chromed "ape hanger" handlebar in the other, and now he is ... an environmentalist?<br> <br> Read article on Brand X: <a href="http://www.thisisbrandx.com/2009/07/jesse-james-goes-green-fast.html">Jesse James goes green -- oops, make that fast</a>

Jesse James with dragster

Spencer Weiner / Los Angeles Times /

Although he was attracted to the challenge of building an ultra-fast, zero-emissions vehicle, James says he was even more attracted to an ultra-fast, zero-emissions vehicle that would make people angry, or, at the very least, confuse them. He is a guy who built his career with a welding torch in one hand and a chromed "ape hanger" handlebar in the other, and now he is ... an environmentalist?

Read article on Brand X: Jesse James goes green -- oops, make that fast